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As a rudiment of ancient magical rituals, carols and bounties called on the gods (pagan "Oy Dazhdbozhe!", transformed into "Oh God!") to give the master (or mistress, servant, girl) good health and economic prosperity (which in ancient times was the obverse and reverse of the same medal), associated with a good harvest, favorable conditions for cultivating the land, profits for the lord (especially livestock). By means of artistic similes, epithets, metaphors, the owner, members of his family are glorified and praised, to whom they wish good fortune, health, love, good marriages, etc.
В Украине и в Белоруссии тоже были такие обычаи: щедривки - разновидность колядок. Они также представляли собой песенные просьбы об урожайном, щедром году.
From the beginning, carolers symbolized the dead who followed the sun, and kutya was a symbol of honoring ancestors. The head of the department of folkloristics of the Institute of Philology of the Kyiv National University named after T. Shevchenko, associate professor Olesya Naumovska, told about this on the air of Radio Kultura. She also told why carolers, according to tradition, change clothes, and when New Year's trees appeared in homes.